Obtaining placement in the "7 pack" of Google Local business listings is extremely powerful. This article will show you how to get in Google local business results for your city. To achieve hi rankings in Google's local search cannot be guaranteed, but if you do the following, your chances increase tremendously.
1) Create a Google local business listing in Google Places, and claim this listing via phone code or direct mail code.
2) As best practice address should be near the center of the city you want to show up in, should be a physical address not a P.O. box, and should have a local phone #
3) Optimize listing for keywords you want to be found under - add keywords in categories, description, services, etc.
4) Complete every section of listing - add pics, video, coupons, etc.
5) Add this listing to local business directories - yellowpages, superpages, manta, kudzu, yelp, etc... There are hundreds. Also add your listing to data aggregators like infousa.com. These are whats called citations and are probably one of the biggest factors for local search
6) Claim as many of these listings as possible - delete any duplicate listings as duplicates can count against you.
7) Positive reviews on all these directories help your local listings as well. Solicit current clients to give you positive reviews on these directories as well as your Google local listing.
To get an idea of the number of citations you might need and what directories you can list in, you should do competitive analysis on bing local. This gives you a listing of your top competitors citations and where to get them.
On your business directory, offer free stuff that can benefit a business such as free animations, free website templates, HTML checker, keyword check tool.
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